PR Efforts Garner Unprecedented Visibility for Transportation Association

Officially the Transportation Marketing and Sales Association (TMSA) as of January 2011, TMSA turned to CMA to promote its new brand and strategic direction as well as its upcoming Connections Events to the transportation and logistics industries.

With the help of TMSA’s Communications Committee Chair, CMA secured two podcasts in the industry’s top publications WT100 and The Journal of Commerce, both featuring interviews with TMSA President, Dick Metzler. The WT100 podcast focused on the association’s rebrand, membership benefits, new industry awards as well as the future of the organization. The Journal of Commerce podcast focused on TMSA’s upcoming Connections Events being held in October in Florida, California and Arkansas, further showcasing TMSA’s efforts to provide its members with more regional networking opportunities.

CMA developed podcast recording questions for WT100 and The Journal of Commerce’s editors as well as talking points which were utilized during prep sessions with Metzler. The podcasts were promoted in the publication’s e-newsletters which were sent out to several thousand of its subscribers, driving readers to its respective websites to listen to the podcasts, which have a combined online circulation of 70,117. These efforts garnered unprecedented visibility for TMSA, further positioning the association as a place for marketing, communications and sales professionals to network, learn and grow.